Oprah does it, fans hope to coax Miley back who stopped, Ashton reached a million and is still going strong, and candidate Obama took campaigning to a whole new level using it. Unless you have been living in a cave, by now either you use or at least know about the internet phenomena TWITTER for letting friends, colleagues and followers know what you are doing in real time in 140 characters or less. On November 5, The College of New Jersey students and local small business owners had an opportunity to hear Jack Dorsey, creator, co-founder, and chairman of Twitter talk about what has become one of the most powerful communication tools on the web taking on a life of its own virtually from the outset. Dorsey told how Twitter’s initial target population was teenagers for what he saw as a way to fan the flame of imagination, spark conversation and celebrate curiosity. Ironically, it is adults who have embraced Twitter while teens prefer to text. Small business owners especially wanted to hear about the Twitter model and Dorsey didn’t disappoint. Here are three learnings he highlighted:
1. Communication – in designing a powerful tool for communicating on the web, the company realized it was not acting like a cohesive company in that it wasn’t blogging, doing face to face contact, to stay in touch with users. Mistakes were made, principals weren’t communicating nor were they taking time to step back and reflect and alter direction.
2. Working in public—in creating a simple utility, users could share their work with everyone. Most of the terms associated with Twitter such as tweets, hashtags, etc. were the innovation of users and they continue to define the future of Twitter to this day.
3. Unexpected inputs—the task has become how to choose something that extends, enables and sustains technology and the company. Dorsey sees his role as “editor” in defining the still evolving business model addressing such questions as how are people using it? What speaks to the pattern of value for the greatest number majority? His main challenge, as he sees it, is to know when to say “no” and part ways with some things that are no longer working.
Dorsey covered one last point that spoke to his creative process telling how one can carry an idea around in one’s head, or a bunch of ideas, indefinitely. But at some point it won’t be realized—if at all—until it is given form. Dorsey advises to put it out on paper, play with it, allow others to play with it, but most importantly, move it toward implementation. The idea may make it out, or it may not be its time. But it will never be realized if it remains abstract. So don’t pent up those ideas, put them on paper or into the ether and let them take form! Who knows–you may hold the seeds to the next great innovation! Nurture them, grow them! Get more out of Twitter by going to:
See Forbes 21 Top Twitter Tips: http://bit.ly/3fEB8B