This is a repost of an essay written in 2012.
Michael Kaiser, Director of the Kennedy Center, is often fearless when it comes to speaking out about the value of cultural organizations in good times and bad. In fact, I think he would agree that they are paramount in the current economy to kick start creativity. Throw those economic impact studies aside, he would say, because now science can back up such claims. For example, recent studies in neuroscience provides new information about the brain and why art and looking at art is so important for an innovative society. For one thing, art can help move human beings to being more socially cooperative rather than just being competitive. Michael Gazzaniga writes about the work of developmental and comparative psychologists Henrike Moll and Michael Tomasello, who have suggested the Vygotskian intelligence hypothesis, name after Lev Vygotsky, an early 20th century Russian psychologist by proposing that while cognition in general was driven mainly by social competition, other aspects of cognition that they consider to be unique to humans (the cognitive skills of shared goals, joint attention, joint intentions, and cooperative communication), were driven by or were constituted of, social cooperation, which is needed to create such thing as complex technologies, cultural institutions, and systems of symbols, and not by social competition.* Surely competition has its place–to get that ‘A’, land that job, earn a promotion–but eventually what drives innovation is social cooperation that taps an entirely different type of cognition of the “higher self.” So this weekend walk on the wild side: take in an art exhibit, visit a museum, or go to a play. Who knows –you may being doing something that’s good for the economy, or even humanity.
Gazzaniga, M. 2011. Who’s in Charge? Free Will and the Science of the Brain. NY: Harper Collins.
Moll, H., Tomasello, M. (2007). “Cooperation and Human Cognition: The Vygotskian intelligence hypothesis.” Philosophical Transactions of the Royal Society B: Biological Sciences, 362 (1480), 639-648.