The Sustainable Enterprise Fieldbook TSEF could not be timelier for its process-driven action plans and groundbreaking sustainability frameworks. This week Forbes published its 2018 list of the most creative business minds, naming 99 men and only ONE woman, Ross Stores CEO Barbara Rentler, setting off a Twitter storm that found editor, Randall Lane, with egg on his face. Lane admitted the process was ‘flawed’ and vowed to bring together a task force to reassess its selection rubric used by BYU and INSEAD professors. Full disclosure, I am a contributor to the TSEF mental models chapter of the first and second editions. It also means I witnessed a germ of an idea come into its own and materialize an action plan for a more equitable human flourishing buoyed by sustainable practices. The vision is largely owed to lead editor, Jeana Wirtenberg, who attracted enormous talent from all sectors to contribute to discussions, round tables and chapters that materialized into a book. Yet Jeana and her leadership team saw far beyond the book in envisioning a “living fieldbook” that would not only be fodder for business student papers and discussions but also be continuously updated with new research and solutions to new emerging challenges. A recent example is a pilot program spearheaded by Professor Wirtenberg at Rutgers Institute for Corporate Social innovation, RICSI, using TSEF as it textbook as a guide for “integrating a company’s full range of capabilities and assets within innovative business models to achieve positive societal impact while advancing success and sustainability of the enterprise.” Students could contribute valuable input to the Forbes task force members through an in-depth study of the chapter on metrics that can move corporations beyond tired models and fads by replacing them with more innovative, futuristic measures instead. At a time of the year, when Americans reflect on the tragedy of 911 eighteen years ago a finding of the 911 Commission that has stood out for me are missed cues leading up to the attacks that the commission attributed to the failure of the imagination. It is the hope of TSEF contributors to provide professors and students with new tools and techniques to create a more sustainable world with visionary CEOs imaginatively leading the charge by attracting and harnessing the diverse talents of its rich human capital in the important world of creating an equitable flourishing world for all.
*A version of this review is posted on Amazon.